Coaching the Sale

Due to the changes in technology, the typical client we need to sell to today has changed. Thanks to advances in technology and the free availability of technology, clients probably already know more about the company and products than most sales people who work in that company do.

Clients no longer wish to be ‘sold’, but rather led towards making the best buying decisions. This requires a new breed of sales people – people who understand how to create real value for their clients.The old adage ‘People buy people, not products” has never been more true than it is today. Although the skill of being able to build strong relationships and trust is just as relevant as it has always been, there is the need for a new type of sales person, and the need for new types of skills.

This has led to the birth of a new type of sales person – the ‘Sales Ontologist’. WOW Factors India is proud to be one of the first organizations in the world able to offer this Unique training. One of the foundational skills to develop in the field of Sales Ontology is the art of ‘Coaching the sale’. Over the past 10 years the field of coaching has been one of the fastest growing industries in the world.

These skills have been learnt by entrepreneurs, managers and leaders, and is now offered to sales people in order to strengthen their selling skills.This program will equip your sales team with all they need to master this skill and improve their sales performance.

What you’ll learn:

  • You will discover why a coaching style approach is an essential for modern day selling
  • How titles are shifting, but skills are not
  • You will understand the need for a more structured and disciplined approach to selling
  • You will understand how to combine consultative selling with coaching
  • You will understand how to apply the three crucial phases of sales coaching
  • You will learn the tools which will significantly increase your confidence in your selling ability

Who this course is for:

  • Sales Professional
  • Managers
  • Leaders

Anyone who wants to learn to get other to buy into their ideas


Selling in the 21st century is a whole new game. Every day you face educated and sceptical buyers who are tired of traditional sales techniques and tricks. A whole new playbook is needed to focus on what works and unlock your potential.

Coaching the Sale brings the power of coaching to the sales process. It involves a respectful approach in which you create solutions with your prospects, resulting in greater buy-in and increased client loyalty.

Using the 3D Sales Solution, you will learn to:

  • Discover the Issues
  • Discuss Solutions
  • Decide an Outcome

Coaching the Sale is an entirely new approach to sales, one designed to win over today’s cynical customers. If you learn to work with your clients and bring them on your team, they will let you coach them to bigger sales and a long-term relationship.

Key benefits:

  • Learning how to evolve to the next phase as a sales professional
  • Understanding how to communicate to the modern age client
  • Learning how to progress from outdated ‘selling’ techniques to authentically adding value to prospects and clients
  • Build deeper lasting relationships than ever before
  • Understanding how to move from consultative selling to coaching the sale
  • Learn how to give you prospects what the really want
  • Fueling your sales techniques for greater future success


  • The training program will use a mix of pedagogical tools:
  • Case studies
  • Presentation and Lecture Sessions
  • Role Plays
  • Fun Audience Activities

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